Client · Futeca Corporación
Contact ES
Contact ES
Client · Futeca Corporación
01 / Brief
Futeca Corporación needed to document its annual Kickoff with an approach that went beyond traditional event coverage. The goal was not simply to record the event, but to create content that would help employees see the organization from a new perspective — a cultural turning point for the corporation.
02 / Approach
Rather than treating the Kickoff as event coverage, we approached it as a strategic internal communications project. Our team applied visual hierarchy and storytelling principles so that every shot conveyed a specific intention within the organizational message.
“The camera did not document the event. It documented how we wanted the organization to see itself after that day.”
Our process
Active phases are shown in black. Inactive phases are muted: the full process is available, but each project uses only the stages it needs.
Visual selection
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Measured impact
Employees reached through the Kickoff content
Total duration, from discovery to final delivery
Executive committee approval on the first review
Resonance check
A 30-minute call to understand what you need. No commitment, no guesswork in the quote.
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